Good News Hidden Among All The Bad News
We are constantly exposed to vast amounts of negative energy nowadays. Just turn on the TV news. All of the media outlets, including the internet, have come to the conclusion that embellished sensationalism is much more profitable that honest reporting of the facts.
Every so often I am reminded that the voters and the consumers in America do many times make the correct
decision. Eventually. They are afflicted by a sort of sick masochism where they are compelled to first try everything that these screwed up, dishonest con-artists from Fox news, General Motors, or Alan Greenspan tells them.
But then many times they do eventually end up making sound decisions.
Barack Obama gets elected president. It is shown conclusively that what is good for General Motors is most emphatically not always good for America. The business of America is not business.
The New York Times published an article today about brand loyalty among American car buyers that includes a nice chart made from data they got from the web site motorintelligence.com. What I see in this chart is really excellent news.
Instead of falling for all the lies and the smoke and mirrors put out by the marketing gurus of General Motors, the American consumer has realized that quality, reliability, and fuel economy are more important than tail fins, glitter, and glamour. Thus the sales by Toyota, Honda, and Nissan are all way up. Many of these vehicles are actually made in America too.
Toyotas are a good bit more expensive to purchase than Fords or Chevys. But the American consumer has finally figured out that taking into consideration resale value and dependability are vastly more important than the “sex appeal” that Detroit has been offering. A 60 month loan on a made-in-Detroit vehicle which gets meager fuel economy and has an appalling resale value is about as sexy as being morbidly obese and having diabetes.
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Every so often I am reminded that the voters and the consumers in America do many times make the correct
decision. Eventually. They are afflicted by a sort of sick masochism where they are compelled to first try everything that these screwed up, dishonest con-artists from Fox news, General Motors, or Alan Greenspan tells them.But then many times they do eventually end up making sound decisions.
Barack Obama gets elected president. It is shown conclusively that what is good for General Motors is most emphatically not always good for America. The business of America is not business.
The New York Times published an article today about brand loyalty among American car buyers that includes a nice chart made from data they got from the web site motorintelligence.com. What I see in this chart is really excellent news.
Instead of falling for all the lies and the smoke and mirrors put out by the marketing gurus of General Motors, the American consumer has realized that quality, reliability, and fuel economy are more important than tail fins, glitter, and glamour. Thus the sales by Toyota, Honda, and Nissan are all way up. Many of these vehicles are actually made in America too.
Toyotas are a good bit more expensive to purchase than Fords or Chevys. But the American consumer has finally figured out that taking into consideration resale value and dependability are vastly more important than the “sex appeal” that Detroit has been offering. A 60 month loan on a made-in-Detroit vehicle which gets meager fuel economy and has an appalling resale value is about as sexy as being morbidly obese and having diabetes.
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