Thursday, May 07, 2009

Marketing

I must admit it, I am biased against marketing types. I do not respect them or their profession. I have nothing against black people, jews, homosexuals, Mexicans, muslims, or the French. But I am prejudiced against most sales and marketing types.

I know that in most companies it doesn’t matter how high the quality of a product is, or how inexpensive the production people make it. If the sales people are incompetent and don’t sell, the company will go bust. It also is true that if the sales people are dishonest, buyers will eventually figure it out, and it will kill the company.

Most people have legitimate jobs where most of the time they can be completely honest. Production line workers in a factory, purchasing agents who are not on the take, UPS delivery men, teachers, firemen, bookkeepers and most legitimate accountants, quality control technicians, engineers designing products which are better and more efficient, dentists, house painters, most plumbers and car mechanics, scientists, typists, etc. The list could go on-and-on.

Marketing types fall into a radically different category. Much of the time they are selling perceptions rather than reality. Smoke and mirrors which hide the truth, rather than being open and honest about the benefits and disadvantages of the product. In fact much of their job is to hide or gloss over the facts. What they do obscures reality and distorts the truth.

I guess that the basic dishonesty of the profession is what causes me to feel such scorn for the profession and the people working in it.

Examples: It makes you look sexy, and you will certainly get laid more often if you drive a really large pickup truck with a V8 engine which gets terrible fuel economy.

Feeding your children breakfast cereal which is extremely high in sugar content is good for them. The same applies to most sodas.

Smoking cigarettes is pleasurable and sexy. Same goes for beer, wine, and whiskey.
-
-
-
-
-
-
-
-
-
-
-
-