Monday, June 01, 2009

Planned Obsolescence

After being in business for exactly 100 years General Motors is going to file for chapter 11 bankruptcy protection today. These are the people who invented planned obsolescence, and the same ones who were the leaders in sending production overseas so that they could fire American workers. They led the way in short term business thinking, and the trend toward obscenely large bonuses to their arrogant top management. Since the 1980s they have been bad mouthing the cars made in Japan and Germany, claiming that they were inferior. GM has not been providing the consumer with the product that they want for almost two generations now. They thought that through advertising and marketing they could force their low quality, low fuel economy vehicles on the American consumer. But in the end they lost the loyalty of the baby boomers and their children.

It always encourages me that when push comes to shove the American Consumer and the American Voters do eventually make the right decisions. Of course us Americans are pretty hard headed, and it seems like we have to do things the wrong way several times before we finally figure it out. Once we do though, watch out!

GM is dead. It may take another few years for the dying twitches to end, but it is all over. They want to shut down their factories which make good fuel economy vehicles and just continue producing humongous, morbidly obese SUVs and pickup trucks. Sorry boys, it ain’t gonna fly.

Their only hope is to immediately switch to production of small fuel efficient hybrids. The nickel metal hydride rechargeable batteries should be made in America, and the new GM cars should keep an average fuel economy rating above Toyota’s Prius. So their new car has to beat 50 mpg combined in 2009, and even more to come.

These GM executives seem to believe that it is impossible for them to produce a better car than Toyota makes. This means that these GM cowards think that the Japanese are vastly superior to the Americans. Sorry you crude, greedy, capitalistic, right wing losers. I don’t buy it.

These same GM factories that they intend to close could easily be converted to production of solar cells and panels, electrical generating windmills, and environmentally friendly buses and high speed trains. President Obama has the foresight. If only the leaders at GM, Chrysler, and Ford could get past their greed and look towards the present and the future instead of the past.

These good things won’t happen unless the automotive leaders are able to look forward. If all they can see is the long gone era of the V8 muscle car in the past, then this really is THE END.

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